Apple's Big Airlift
Apple flew 600 tonnes of iPhones from India to the US in 2024 to dodge steep China import tariffs.
Why Fly iPhones?
Apple moved production to India and flew iPhones to the US to avoid a 25% China tariff.
India’s Role Grows
With 1 in 7 iPhones made in India, Apple is clearly diversifying beyond China.
What Marketers Can Learn
Like Apple, marketers thrive by adapting fast and responding to global shifts.
Learn more